Parade Volunteer and Entry 11x17 Poster Series
Hobo Week Event and Schedule 11x17 Poster Series
Community Entry Handouts to give out to the Brookings Community
Handouts for Host Homes
The 2025 theme, Chase the Horizon, celebrates the open road and the spirit of the classic American road trip. Inspired by Brianna Easton’s official button design, the theme informed the visual direction for the Parade Position Posters, accompanying materials, and the official Hobo Week schedule. Each event poster was crafted to reflect the unique atmosphere of its respective event while maintaining visual unity across the campaign. The full advertising campaign included social media content, a program insert, pull-up banner, and an ad featured in the student newspaper. This comprehensive suite of print and digital materials appeared throughout the SDSU campus and the Brookings community, creating a cohesive and engaging presence for Hobo Week.
One Month Club Social Posters
Hobo Week Carousel Social Post
Introductory Carousel Social post
Hobo Week Social Posts
Hobo Day 2025 Insert for the Athletic Program
Generic Hobo Day Banner
2025 Hobo Day Schedule Advertisment in the SDSU Collegian
